I tried Jo Malone London's new veggie scented colognes and here's why they'll be replacing your citrus scents this summer
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For those who prefer not to smell like everyone else Jo Malone London has an unexpected twist on summer scenting with their new collection.
Jo Malone London's fragrances are born from an evocative moment of British life, and their new collection has taken us to the allotment with three rather unusual vegetable inspired colognes.
A fresh twist on classic zingy scents, the new Velvety Butternut Cologne is here to get you all the compliments this summer.
Spicy and fresh with a zingy lemon quality, it opens the fragrance with lively ginger with warm butternut and woody patchouli.
Viral social media star Tiny Chef have partnered with the new limited-edition Brit Veggies collection: an unexpected trio of colognes inspired by the garden harvests of butternut squash, carrot and beetroot
Where summer is usually synonymous with citrus scents, Jo Malone London is here to shake things up with the new Veggie Collection.
Earthy, softly sweet and fresh each fragrance transports the wearer to hot days spent in a summer garden. Totally unique, these are scents that you're sure to get compliments on.
The new limited-edition collection has three brand new colognes, adding to the extensive Jo Malone London library; Velvety Butternut, Scarlett Beetroot and Carrot Blossom.
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While you might be perturbed by the thought of smelling like a salad, I was amongst the first to try the new limited-edition collection and can say these are seriously elevated veggies.
Velvety Butternut is set to be a bestseller. With notes of spicy ginger, smooth butternut and patchouli, this is a fresh take on a woody gourmand scent.
Carrot Blossom is more of a fresh floral scent without being overtly feminine. My personal favourite, this one has top notes of fennel, heart notes of carrot blossom, orange flower and white musk and a base of patchouli.
Lastly Scarlett Beetroot will appeal to those who prefer sweeter, fruity scents. Top notes of blackcurrant kick off the fragrance before mellowing with notes of beetroot and patchouli. All three are conversation starters and fresh enough to be worn all summer.
The three new limited-edition vegetable inspired scents are here to shake up your summer scent
Jo Malone London are known for their values of joy, humour and whimsical story telling with scents that intended to feel completely special and unique.
That's why the new campaign has decides to team up with the popular plant-based chef, Tiny Chef.
Somewhat of a social media sensation with 5.8 million TikTok followers, the viral herbivore stop-motion chef has uncovered the essence of the three vegetables that star in the brand's new limited-edition Veggies Collection.
Jo Malone London has teamed up with Tiny Chef to create a series of unmissable fun content for the new limited-edition collection
And that's not all. The new collection also includes veggie scents for bath and body as well as the home. Tomato scents have done the rounds recently and Jo Malone London has thrown their hat into the ring, appealing to the masses with its vibrant, herbaceous notes that are perfect for the summer.
The Veggies Collection introduces a Tomato Leaf Hand Wash alongside a special-edition Green Tomato Vine Candle – available in two sizes – and a diffuser.
Jo Malone London The Veggies Collection
Juicy and ripe, this cologne will change the way you see fruity scents.
Notes of beetroot, vibrant blackcurrant and a dash of patchouli create a delicious fruity scent that's both earthy yet fresh.
Herbaceous yet floral and sweet in equal measure.
This cologne highlights carrot blossom gloriously gathered from the veggie patch with notes of subtly sweet carrot, orange flower and white musk create a fresh floral scent.
Green, crisp and fresh, the Veggies Edition of the Green Tomato Vine Candle is here to transport your home to the Mediterranean.
Totally intoxicating and fresh, this has an abundance of sprightly tomato vines that release a vibrant, herbaceous aroma and earthy tang. The gloss glaze ceramic looks stunning too.
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