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Daily Mail's shopping destination for all the best fragrances. Find expert reviews, tried and tested buying guides and the latest best deals on perfume and aftershave

Fragrance - expert reviews, tried and tested round ups and the latest perfume and aftershave deals

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Test DM-868 This is the affordable men's fragrance beauty editors are buying for the guys in our lives this Valentine's Day

26/01/26 17:13

The under-the-radar fragrance that earned scores of wearers endless compliments in 2025 is back with a body wash version of the iconic scent....read

This is the affordable men's fragrance beauty editors are buying for the guys in our lives this Valentine's Day
13/01/26 13:13
SHOPPING: This Valentine's Day, we're gifting our partners the under-the-radar fragrance that earned endless compliments in 2025 now available as a luxurious body wash.
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The clinically backed functional fragrances that claim to boost productivity this new year
05/01/26 09:01
SHOPPING: If your New Year's resolutions are already being tested by low energy, January blues, or a lack of focus, you're likely not alone.
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Boots shoppers can't stop raving about this surprisingly affordable everyday fragrance that earns endless compliments - and it's now even cheaper
24/12/25 09:31
SHOPPING: Adidas is surprising Boots shoppers with their impressive line-up of everyday fragrances that are rivalling more expensive brands.
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Our shopping editors found 24 top stocking stuffers for everyone on your list
16/12/25 13:53
SHOPPING: Carefully curated stocking stuffers can be the most thoughtful gifts - and we have found great finds for everyone on your list across every category from tech to beauty to fashion!
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I'm a beauty writer and this affordable men's fragrance that 'turns heads' smells like a high-end designer scent
11/12/25 17:52
SHOPPING: An under £25 fragrance could help you win Christmas this year having earned shoppers endless compliments, with many praising the spicy-vanilla scent that 'turns heads'.
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I'm a beauty writer and these are the best Superdrug Black Friday deals you won't want to miss - including Marc Jacobs, Real Techniques and Remington
28/11/25 16:36
SHOPPING: Superdrug has launched its biggest Black Friday event ever, and with unbeatable savings of up to 71 per cent across beauty and fragrance, there's truly no better time to shop.
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Boots shoppers are obsessed with 'surprisingly' affordable fragrance that gets them endless compliments - and it's now even cheaper
26/11/25 12:16
SHOPPING: Adidas are surprising Boots shoppers with their impressive line-up of fragrances that are rivalling more expensive brands. And they're on sale for £14 this Black Friday .
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The 'mood boosting' perfumes every fragrance lover should have on their Christmas list - and how to claim your free MoodMist
25/11/25 14:57
SHOPPING: A £25 mood roller clinically proven to reduce stress could help you win Christmas gifting this year. And they've launched a huge Black Friday sale.
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I've discovered the secret to making your perfume last all day - and it involves one simple must-buy product
20/11/25 14:57
For years I've been hoodwinked by pricey perfumes. I'd do the full routine and despite using approximately £10 worth of product each time, by 1pm? Nothing.
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The secret to finding your 2026 signature scent? This little-known fragrance advent calendar holds the answer
11/11/25 10:34
SHOPPING: A fragrance box is putting premium beauty advent calendars to shame with a covetable selection of eight perfumes and four candles for under £100.
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Boots just launched its first fragrance only store - here's exactly which perfumes you should buy this season (including some you've never heard of)
07/11/25 13:21
The Boots fragrance hub is an experience store, stocked only with perfume, to allow people to explore and take their time discovering new fragrances.
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The best early Black Friday perfume deals to shop now at The Perfume Shop - save on Gucci, Carolina Herrera, and Rabanne and more
06/11/25 09:46
SHOPPING: Black Friday is the best time of year to score some major savings on pricey items - and perfumes and after colognes are no exception.
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The chic new hair perfumes everyone's talking about - the effortless secret to smelling expensive
03/11/25 12:40
SHOPPING: Gisou has just launched limited-edition hair perfumes and you need them in your collection for autumn and winter.
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Can a scent help boost attraction? Meet the 'functional fragrance' redefining confidence
29/10/25 15:25
SHOPPING: An alluring neuro-aromatic blend is helping wearers with a 'boost of energy'. With scientifically validated benefits this could be your secret weapon for a great day.
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M&S just extended its perfume line - and there's a £10 swap for Molly-Mae's favourite perfume
24/10/25 09:16
If you're anything like me you'll find perfume shopping a little daunting. Given designer bottles are so expensive, the pressure is on to find a scent you're happy wearing daily.
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12 practical holiday gifts for men who have everything
18/10/25 21:00
Take it from a man who fits this description: practical gifts will always be appreciated. Gift him something he can use either every day or on special occasions.
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The best beauty advent calendars revealed by our editor - these are officially the brands you can save thousands on
18/10/25 07:01
From Space NK's sold-out £260 offering to the Bella Freud-designed box from M&S, we've tested some of the best beauty advents calendars available this Christmas.
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You can now shop the men's fragrance brand rivalling designer brands for less - here's what we're buying
16/10/25 10:53
SHOPPING: The under-the-radar men's fragrance and grooming brand that has got wearers 'turning heads' thanks to its surprisingly affordable scents is holding a rare sale.
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How to get 'Chanel, Jo Malone and YSL' on a budget: Shoppers go wild for M&S perfumes that reminds them of classic scents (but cost just £10)
15/10/25 15:33
Alex Pavlova, who lives in the UK, said she has tried Marks & Spencer's fragrance range and was pleasantly surprised with the scents, which appear to be quickly selling out.
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Is this scented candle polluting your home and lungs?
11/10/25 07:01
Healthy or hype? we try out the products and services that claim to improve your life, to see if they actually work
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Could a scent REALLY replace your morning coffee? The 'functional fragrance' that claims to boost alertness
10/10/25 10:14
SHOPPING: For a 'productivity boost without more caffeine,' shoppers are turning to a surprising method: a £25 'functional fragrance '.
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Our guide to the most irresistible Charlotte Tilbury sets worth shopping before they sell out (while saving big)
25/09/25 09:04
SHOPPING: Charlotte Tilbury has released its new limited-edition holiday sets, offering you huge savings on everything from Pillow Talk favourites to Magic Cream and more.
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The little-known men's fragrance brand that's earning wearers endless compliments - with scents that rival designer brands
24/09/25 16:54
SHOPPING: An under-the-radar grooming brand is winning over shoppers thanks to their surprisingly affordable scents that are earning wearers endless compliments.
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The classic and cult-favorite fragrances beauty editors are reaching for this fall from Burberry, Coach, Jimmy Choo, and more
24/09/25 12:40
SHOPPING: It's time to update your scent wardrobe for fall - and there's nothing better than a selection of timeless and cult-favorite fragrances from beloved brands like Burberry and Coach.
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These under-the-radar fragrances that you've never heard of are guaranteed to make you smell expensive
22/09/25 13:52
If you're keen to curate a signature scent that is truly unique, we've rounded up our favourite under-the-radar fragrances that are certain to make you smell expensive
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Did you know Walmart has a secret sale on luxury brands hiding in plain sight? Here are the 7 best finds you'll wish you knew about sooner
19/09/25 12:48
SHOPPING: The cat's out of the bag - Walmart has a not so secret online destination for luxury finds that is all up to 50 percent off.
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The new cherry perfume that smells so good, everyone's been asking me what I'm wearing
18/09/25 09:10
SHOPPING: If you're on the hunt for a new autumn scent then we may have found a top contender in this new, cherry trend-winning release from fine fragrance brand PHLUR.
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I'm adding this body mist to my basket - Boots shoppers say it smells like high-end perfume and gets 'loads of compliments'
16/09/25 15:05
SHOPPING: In-the-know shoppers are swapping their expensive perfumes for a £13 body mist that is drawing in 'loads of compliments'. And you won't believe where it's from.
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Everything worth buying in the Elizabeth Arden sale - from iconic fragrances to bestselling body care
15/09/25 09:09
SHOPPING: From the iconic Red Door scent to the brand's new collection of fresh-scented Green Tea body creams and perfumes, this unmissable savings event is one that's not to be missed.
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The £35 room and pillow mist beauty fans say brings an 'indescribable sense of calm' - and it's already sold out twice
08/09/25 15:41
SHOPPING: A £35 room and pillow mist is being hailed by users as having an 'indescribable sense of calm'. And better still? We have a £10 off discount code for our readers.
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8 luxury perfumes hiding at Walmart for prices you won't believe: Gucci, Versace, & more
06/09/25 12:37
SHOPPING: Score luxe for less - discover 8 high-end perfumes at Walmart with price tags that'll blow your mind. Smell expensive without spending big.
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The five essential changes you need to make to your make-up this autumn, picked by beauty expert ROSIE GREEN. The perfume swap, anti-ageing tool and shade that'll lift baggy eyelids revealed
05/09/25 16:03
Rosie Green on what to buy, trends to try - and the nail shape to sideline.
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The GENIUS little secret that keeps your bathroom fresh after you do your business: 'Discreet, cool packaging, and smells amazing!'
25/08/25 12:47
SHOPPING: Once you discover the magic of No.2, you'll wonder how you ever did without it. There is no shame in admitting your bathroom may need a little refresh.
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Now's your chance to try this iconic fragrance AND get a £227 goody bag: 'I get so many compliments when I wear it!'
15/08/25 11:31
SHOPPING: Makeup bag in need of an upgrade? Shoppers are racing to get their hands on this £227 goody bag that can be yours when you buy this iconic fragrance.
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The £20 science-backed mood-boosting fragrance that could make YOU have a better day: 'My mood was changed instantly'
08/08/25 16:14
SHOPPING: A £25 science-backed, mood-boosting rollerball perfume is being kept 'on standby' by shoppers looking to inject their day with some positivity. And we have a discount code.
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Matcha lovers are obsessed with this refreshing perfume - it smells so expensive, yet it's only £24
05/08/25 10:38
SHOPPING: Looking for your new favourite perfume? This £24 option smells like an actual matcha latte - and customers are obsessed.
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7 summer scents that will make you feel like you're on an expensive beach holiday
25/07/25 13:39
A beach holiday has a distinctive smell: rich coconut, warm sand and sea breeze.
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Glossier just dropped its first-ever body mists - and they smell SO good, you'll be drowning in compliments
22/07/25 10:57
SHOPPING: Yet to find your signature scent? Glossier has launched two brand new body mists and customers are calling them a 'daily go-to'.
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The £30 perfume going viral for surprising effect on your mood: 'Made me feel energised'
22/07/25 08:17
SHOPPING: Meet Performance - a dual-ended aromatherapy roller from Moods which has been expertly designed to help deliver fast, focused energy without caffeine.
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'Utterly addictive' £24 perfume mist is the new way to smell expensive - and it's 20% off right now: 'I've received several compliments'
24/03/25 14:48
SHOPPING: Scores of beauty lovers are sharing their hack for smelling incredible all day, and the secret lies with a new £24 perfume mist. And MailOnline readers can get 20 per cent off.
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