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If there’s one trend the beauty community is unlikely to tire of it’s a gourmand fragrance and there's a hotly-anticipated new release from iconic makeup brand Huda Beauty that's already causing a huge stir.

The Huda Beauty Easy Bake Intense Eau De Parfum has already been coined by one user as the ‘best fragrance I have ever tried my whole life’. Formulated from the creators of the viral Easy Bake Loose Powder, it's bringing the makeup bag essential signature sweet scent to life in perfume form.

Huda Beauty Easy Bake Intense Eau De Parfum 50ml 

Inspired by the unmistakable scent of the brand’s cult-favourite Easy Bake Loose Powder, the new Easy Bake Intense Eau De Parfum promises a rich, sweet and utterly addictive trail of gourmand scents designed to last all day on the skin.

It opens with juicy wild cherry, deepening into sexy white florals layered with warm, spiced cinnamon bark and creamy caramel milk, before melting into a rich, addictive vanilla bourbon base that lingers all day. 

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The scent opens with juicy wild cherry, deepening into sexy white florals layered with warm, spiced cinnamon bark and creamy caramel milk, before melting into a rich vanilla bourbon base

If you’ve ever caught a whiff of the Huda Beauty Easy Bake Loose Powder while doing your makeup and thought ‘I wish I could wear that smell’ then you’re in luck.

The viral makeup brand has just released their highly anticipated new scent - the Easy Bake Intense Eau De Parfum - and it’s already causing quite the stir.

‘Huda Beauty Intense Easy Bake smells like sweet vanilla heaven,’ raved one impressed reviewer. ‘It’s warm, cozy, and gives the cutest dessert vibes.

‘The fragrance lasts for a very long time and it's perfect for girls who love soft, sugary scents. Honestly feels like a hug in perfume form.’

Inspired by the unmistakable scent of the brand’s cult-favourite Easy Bake Loose Powder, the new Easy Bake Intense Eau De Parfum promises a rich, sweet and utterly addictive trail of gourmand scents designed to last all day on the skin.

Described by the brand as ‘rich, sexy and unapologetically intense’, Easy Bake Intense opens with juicy wild cherry, deepening into sexy white florals layered with warm, spiced cinnamon bark and creamy caramel milk, before melting into a rich, addictive vanilla bourbon base that lingers all day.

In fact, in consumer trials, 99 per cent of users agreed it left a noticeable, all day scent trail, with 92 per cent of users saying they received compliments when wearing it.

Designed to be the final step of your glam, Easy Bake Intense transforms the iconic powder step into a rich scent experience, offering a sweet and intense fragrance 

One reviewer even noted: ‘What I love most is how long-lasting it is. I could still smell it on my clothes hours later, and I kept getting compliments everywhere I went.’

Designed to be the final step of your glam, Easy Bake Intense transforms the iconic powder step into a rich scent experience, offering a sweet and intense fragrance that’ll quickly become part of your daily ritual.

‘I wanted Easy Bake Fragrance to feel rich, sexy, and intense,’ writes Huda Kattan, founder of Huda Beauty, ‘because when it’s truly you, it’s never too much.’

Developed over 100 iterations in collaboration with renowned principal perfumer Hamid Merati-Kashani, every detail of the iconic new perfume was designed to feel 'just right'.

From the richness of each note to the long-lasting, addictive trail, it creates a scent experience that feels rich, sexy and unforgettable.

Fragrance lovers are already blown away by the scent, calling it one of the most exciting gourmand launches of the year

And judging by the reaction online, fragrance lovers are already blown away. While some shoppers say they’d buy it for the nostalgic Easy Bake scent alone, others are calling it one of the most exciting gourmand launches of the year.

‘I absolutely love this scent. Its fragrance is elegant, captivating, and beautifully long-lasting, leaving a soft trail that stays with you throughout the day,’ raved one impressed user. ‘It feels luxurious, comforting, and unforgettable every time I wear it.’

Another added: ‘I am completely in love with the Easy Bake Intense Eau de Parfum! If you already love the iconic powder scent, this takes it to a whole new level. It’s the perfect blend of creamy, warm, and sophisticated notes that wrap you in a cozy yet luxurious aura.