Beauty writer-approved - the five-minute glow secret selling every minute is now on sale ahead of wedding season

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A 'blurring' primer is proving so effective at creating a soft-focus glow that shoppers are snapping it up every minute.  

Pearlescent but without glitter, the ICONIC London Underglow Blurring Primer has built up a huge following with users coining it 'radiance in a bottle'. 

A skincare, makeup hybrid, it's designed to even the skin tone, help your makeup last longer and can even be worn without foundation for an under-five-minute beauty hack. And from May 1 to 4, you can shop 25 per cent off Iconic London at LOOKFANTASTIC.

ICONIC London Underglow Blurring Primer, 27ml 

Ace your base with this glow-giving, blurring primer, now with 25 per cent off.

This skincare-makeup hybrid formula not only helps enrich and protect your complexion with kind-to-skin ingredients, but also ensures your makeup applies like a dream and lasts all day with an ultra-soft, fresh-faced, ‘just applied’ finish. 

£19.50 (save £6.50) Shop
Beauty writer approved: The Underglow primer instantly added a radiant sheen to skin without chunks of glitter

Beauty writer approved: The Underglow primer instantly added a radiant sheen to skin without chunks of glitter 

Best known for their viral shimmer sprays and liquid highlighters, ICONIC London has mastered the art of luminous, high-impact makeup that allows for a 5-minute glow for busy beauty lovers. 

And time-poor shoppers are going to want to have the ICONIC London 25 per cent off sale on their radar. 

Until May 4, LOOKFANTASTIC shoppers can snap up this fan-favourite primer along with other brand bestsellers with a whopping 25 per cent discount, bringing many viral products to under £21.

Now that the warmer weather is here, products that will help maximise our glow and help makeup stay on are trending, and for a quick, no-fuss way to do both, the ICONIC London Underglow Blurring Primer is a winner. 

Fusing the benefits of skincare with high-performance makeup, the lightweight liquid primer has been formulated to deliver a glowing, soft-focus veil that leaves skin looking smooth and perfected.

The brand recommends applying two to three drops of the primer all over the face – focusing on any areas that are often prone to excess shine

The brand recommends applying two to three drops of the primer all over the face – focusing on any areas that are often prone to excess shine

Whether you want to ditch the heavier foundation but still want to revive a dull complexion or are looking for a product that will help your skin look flawless ahead of the wedding season, this could be the clever makeup hack. 

Semi-satin in finish, the primer melts into the skin to create a smooth and radiant base for makeup, leaving a filter-like finish on the complexion that helps makeup last longer and look better.

And the Underglow Blurring Primer isn't the only ICONIC London bestseller on offer at LOOKFANTASTIC.  

You'll have up until May 4 to snap up the phenomenally popular Prep Set Glow and Triple Threat Mascara, both of which are editor essentials that will help you create a gorgeously glowy spring look in under five minutes. 

ICONIC London top picks

ICONIC London Triple Threat Mascara 9ml 

Get fanned-out, fluttering, longer lashes with the help of ICONIC London Triple Threat Mascara. 

The slim brush helps you get to the base of each lash for a non-clumpy finish, while evenly coating them for full-bodied impact and length. 

£17.25 (save £5.75)  Shop
ICONIC London Prep-Set-Glow 

Treat yourself to one of ICONIC's most-loved products - the Prep-Set-Glow, now yours for just £19.50.

Perfect for prepping the skin before makeup and setting your finished look, this hydrating mist feels super refreshing while leaving it with a light-reflecting glow.

£19.50 (save £6.50)  Shop
ICONIC London Lustre Lip Oil 

Treat yourself to a new lip-loving formula for less with ICONIC's Lustre Lip Oil.

With the high shine of a gloss and the moisture of a balm, this gorgeous lip oil is a hybrid makeup-meets-skincare product you'll want in your makeup bag.

The ultra-nourishing formula drenches lips in hydration, leaving a gorgeous glazed finish for a fresh, irresistible and instantly fuller-looking pout. 

£15 (save £5)  Shop
ICONIC London Sheer Blush 

Up your blush game with this gorgeously lightweight Sheer Blush, now with 30 per cent off.

Formulated with a plant extract known for its anti-pollution benefits, this water-rich Sheer Blush easily blends and melts into the skin, giving cheeks a beautiful veiled, soft-focus, watercolour finish.

£17.25 (save £5.25)  Shop