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Hay fever season has officially arrived, bringing with it the all-too-familiar dash for tissues, sprays and antihistamines.

But while the symptoms may be predictable, think runny, blocked noses, relentless sneezing and itchy eyes, how people shop for hay fever and allergy relief is changing, and it’s all about being a bit more savvy at the shelf.

Superdrug Allergy & Hayfever 1-a-Day Cetirizine Tablets (30 pack) 

Right now, there’s a timely offer worth noting at Superdrug. 

Shoppers can pick up Superdrug Allergy & Hayfever 1-a-Day Cetirizine Tablets (30 pack) for £5.79 - that's 19p per tablet - with a buy-one-get-second-half-price promotion also running until September 8 2026. 

£5.79  Shop 

By checking the label, shoppers are finding that some own-brand antihistamines contain the same active ingredients as branded ones but cost less 

Instead of heading straight for big-name brands, more shoppers are stopping to compare and check what they’re really getting for their money, often saving big by almost half the price.

Own-brand allergy tablets, particularly those found at high street favourites like Superdug are quickly becoming a go-to for those looking to balance convenience with cost.

The reason? For many, it’s a simple case of looking beyond the branding.

By flipping the box over and reading the label, shoppers are noticing that some own-brand options contain the same active antihistamine ingredients as their branded alternatives, but often at a much more budget-friendly price.

Right now, there’s a timely offer worth noting at Superdrug. Shoppers can pick up Superdrug Allergy & Hayfever 1-a-Day Cetirizine Tablets (30 pack) for £5.79 - that's 19p per tablet - with a buy-one-get-second-half-price promotion also running.

Would you switch and save? Own-brand products contain the same active ingredient as the leading brand but for less money

Own-brand allergy tablets, particularly those found at high street favourites like Superdrug, are quickly becoming a go-to for those looking to balance convenience with cost 

Prices and promotions can change, but for those looking to stock up ahead of peak pollen levels, it’s a deal that may offer good value compared with other options currently available at Superdrug.

So whether you’re topping up your hay fever kit or buying for the first time this season, it might be worth taking a moment in the aisle to compare, check and consider your options. You might just find a switch that works for you – and your wallet.

Always read the label and consult a pharmacist if you’re unsure which product is right for you.