Amazon just revealed its Prime Day 2026 sale dates - and it's earlier than ever! These are the deals to add to your basket now, and the latest shopping advice from our experts
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It's official. Amazon Prime Day is back for 2026, and this year it's arriving a whole month earlier with unmissable discounts across all of its major categories.
Scheduled for June 23 at 12.01 am, Prime Day will be returning for members with deep discounts on everything from household essentials and beauty must-haves to bigger ticket items across electronics, garden and kitchenware.
The annual bargain extravaganza will be matching Amazon Prime Day 2025 running once again for four days, ending on June 26, giving shoppers double the time to pick up a deal.
But if you thought this was a Prime Day like days gone by then you’d be mistaken. Similarly to last year, this saving event is twice the length as usual and Amazon will also be introducing ‘Today’s Big Deals’ – enabling shoppers to make even bigger savings.
Amazon has officially announced that Prime Day 2026 will return on June 23-26 exclusively for Prime Members
Last year's event saw record-breaking sales with truly irresistible deals across 35 categories. With something for everyone, if you’ve got your finger on the pulse, you could score even bigger savings than usual. What’s not to love?
Big-name brands including Bose, Dyson, Lego, Shark, CeraVe, Ninja and Sonos continually take part in the event so it's a smart time to save on those items you've been eyeing up all year.
For more details, explore below and find everything you need to know about the Amazon Prime Day 2026 sale, including dates, the best deals to expect, savings from last year and early deals live now handpicked by our shopping experts.
When is Amazon Prime Day 2026?
Amazon has officially announced that Prime Day 2026 will return on June 23 to June 26 2026 exclusively for Prime Members.
How many times a year does Prime Day happen?
Historically, Amazon held only one Prime Day each year. However, for a few years now, they have also hosted a sales event in October and March, often under different names. For instance, this March’s event was called the Spring Deal Days 2026. Therefore, it's likely we will see another similar sale this autumn.
How do you sign up for Amazon Prime?
Prime Day is Amazon's exclusive event for Prime members, offering a wide range of deals and savings for those that are signed up. As a Prime member, you can enjoy benefits like unlimited fast and free delivery, access to award-winning TV shows, exclusive deals and more.
You can start a free 30-day trial before Prime Day begins and cancel anytime. Alternatively, you can opt for a full membership, which costs £8.99 per month after the trial period, or £96 per year.
As a student, you can get a discounted Prime membership which costs only £4.49 per month or £47.49 per year. This membership also gives students access to exclusive discounts on thousands of textbooks, clothing, travel, accessories and more.
What were the best Amazon Prime Day deals in 2025?
Last year's discounts featured some of the lowest prices we've seen on Amazon so far. Amazon's own devices were the stars of the show and didn’t disappoint in terms of money saved. The Echo Pop was available for an incredible £19.99, down from its original price of £44.99.
One standout household item that flew off the shelves was the Shark Stratos Cordless Stick Vacuum Cleaner Pet Pro with Anti Hair Wrap Plus, a steal at just £249.99 with a saving of £180.
The new Ninja Double Stack XL Air Fryer saw a whopping £60 reduction despite its recent release, while the Ninja Foodi MAX Dual Zone Air Fryer 9.5l dropped to just £159.99 from £249.99 during the Prime Day sale.
Apple devices, as always, were also a massive hit, with price tags on AirPods, iPhones, Macbooks and more seeing substantial price drops.
In the beauty category, the Remington Shine Therapy Advanced Ceramic Hair Straighteners were a hot pick, marked down by a whopping 71 per cent, bringing the price to just £23. The Shark SpeedStyle Ionic Hair Dryer & Styler was a true bargain, too, dropping from £239.99 to just £129.99.
Why you can trust us:
Our team of shopping journalists has been bringing you the best deals from Amazon's shopping events for years.
Amazon doesn’t see our articles before they go live, and they can’t pay for good reviews or placement. We write for you, not them.
Not only do we track down the products you love among the millions on offer, but we also price-check every item to make sure you’re getting the best deal - whether it’s the lowest price, the best price, or a rare discount.
The Amazon deals to add yo your basket now:
While Prime Day 2026 has yet to kick off, the Shopping Finder team has found the top early Amazon deals to shop now to help you avoid sales overwhelm and get your hands on some great deals early.
Looking for an affordable alternative to Apple AirPods? The Soundcore by Anker P40i True Wireless Earbuds are now reduced by 40 per cent.
Offering a long playtime of up to 12 hours on a single charge (and up to 60 hours with the case), plus fast charging that gives you 2 hours of playtime with just a 10-minute charge, these earbuds are perfect for music lovers on the go.
Upgrade your morning and evening routine with a new electric toothbrush like this better-than-half-price offer on the Oral-B iO2 Electric Toothbrush.
As well as the built in gum protection, this model has a long-lasting battery and included travel case so lets you brush for days away from home without needing to recharge.
Effortlessly achieve salon-worthy styles without the hassle with the ghd 2-in-1 Duet Blowdry Brush, yours with 29 per cent off.
Utilising the latest technology within the industry, the brush dries hair while adding volume and shine, without causing heat damage. It's out-of-this-world styling!
We gave it 4 stars in our best hot brush guide - see our reviewers before and after pics to prove it.
Stock up on cleaning cupboard essentials with this bulk pack of Finish Quantum Infinity Shine Dishwasher Tablets, yours for under £15 - that's a huge 52 per cent off.
These powerful tabs eradicate the need to pre-rinse, deeply cleaning your dishes and glasses while delivering sparkling shine.
Snap up this best-selling snail mucin face cream for COSRX with a huge saving today.
This deeply hydrating moisturiser has been formulated with 92 per cent snail mucin for skin that looks and feels dewy, glass-like and utterly youthful, not to mention deeply hydrated and smooth.
Upgrade your holiday hand luggage this summer with this Yankony Cabin Bag, designed to fit in most hand luggage sizers.
Spacious yet compact, this handy backpack has ample room for all your clothes and other travelling must-haves, saving you the cost of hold luggage.
Find more of our tried and tested cabin bags that beat Ryanair's size restrictions.
Beauty lovers can already enjoy a fantastic 39 per cent discount on Amazon's bestselling mascara (it's also one of our beauty editor's favourite mascaras)
Maybelline Lash Sensational Sky High Mascara features a flexible brush for voluminous, lengthened lashes, thanks to its innovative design.
The ultra-black formula, enriched with bamboo extract, strengthens lashes, while added fibres ensure long, full, and smudge-free lashes.
Stock up on household essentials with this 72-pack of Splesh 3-ply Toilet Roll, yours with 27 per cent off.
Made from 3 layers of super soft white tissue paper for maximum absorption and boasting a fresh aloe vera scent, this is the toilet roll stock-up your home needs.
Learn more about our experts
