Want glowing legs without fake tan? M&S launch age-defying serum that blurs the look of imperfections
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A new tinted leg serum is set to rival traditional fake tans this summer, helping blur and brighten limps as well as provide long-term skin benefits. And without the pitfalls of fake tan.
Newly launched at M&S, the new PRAI Ageless Leg Perfecting Serum blurs imperfections, evens skin tone and leaves them with a soft glow - and all without any tanning agents.
Designed to instantly blur imperfections and boost radiance, this leg serum is ultra-hydrating, leaving skin looking glowy and plumper, and thus younger.
Unlike other leg serums, this is powered by peptides, boosting collagen production to smooth wrinkles and improve overall skin texture.
100 per cent of testers said they would recommend the Ageless Leg Perfecting Serum to a friend
It can be daunting baring your legs in summer, so if you're in need of a confidence boost, a smoothing leg serum like this one from PRAI could be a game-changer.
Reportedly, 70 per cent of PRAI customers don't feel confident enough to bare their legs at all, and 63 per cent of PRAI customers previously avoided wearing shorts.
While veins, dryness, cellulite and loss of firmness are normal signs of aging, the appearance of them can be diminished with the new peptide-powered Ageless Leg Perfecting Serum, offering an instant confidence-boost.
Offering all the glow of a tinted body product without the usual fake tan commitment, this age-defying leg serum does far more than simply add colour.
Packed with skin-loving ingredients, it delivers an instant blurring effect while also working to improve the look and feel of your skin over time.
At the heart of the formula is Syn-Coll peptide, a collagen-boosting ingredient designed to help smooth the appearance of fine lines, wrinkles and uneven texture with continued use. It's joined by Sepilift, which helps support skin firmness, elasticity and resilience while strengthening the skin's moisture barrier for a healthier-looking finish.
Hydrating heroes such as hyaluronic acid and grape seed oil help keep skin feeling soft, nourished and supple, while antioxidant-rich ingredients work to protect against environmental stressors.
After use, 73 per cent of testers noticed an immediate improvement in the appearance of their legs, while 66 per cent felt more confident showing their legs
While in the past people might have resorted to fake tanning to blur leg imperfections - and then had to deal with streaks, transferring and stains - this peptide-driven leg serum is a clever alternative.
The Ageless Leg Perfecting Serum is lightly tinted (and thus suitable for all skin tones), and has no tanning agents, meaning you haven't got to commit to an entire tanning regime.
Offering immediate blurring and smoothing, this serum leaves limbs looking even, radiant, and years younger - in fact, 81 per cent of testers felt confident enough to bare their legs are application, opposed to just 12.5 per cent before application.
Available now at M&S for just £28, you can say goodbye to worries about veins, cellulite and imperfections, and hello to a confident, carefree leg-out summer.



