Bestselling global brand behind cult buy with over 47,000 five-star ratings launches on Amazon Australia
- Affordable skincare brand The Ordinary has launched on Amazon Australia
- Cult brand is beloved for ingredient transparency and no-nonsense packaging
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A global beauty brand beloved by skincare enthusiasts has just dropped on Amazon Australia.
The Ordinary has gained cult status internationally for its transparent labelling, affordable price point and prioritising ingredient efficacy over packaging and marketing fluff.
The brand's hero products include the Hyaluronic Acid 2% + B5 serum, which currently boasts 34,000 five-star ratings, and the Glycolic Acid 7% Exfoliating Toner, with 40,000 five-star ratings.
Most loved is arguably the Niacinamide 10% + Zinc 1% serum, a brightening and smoothing formula for blemish-prone skin that promises to visibly improves skin radiance and texture.
The affordable serum, just $9.50 for 30ml or $17 for 100ml, has a staggering 47,912 five-star ratings on the global Amazon site.
The Ordinary has gained cult status internationally for its transparent labelling, affordable price point and prioritising ingredient efficacy over packaging and marketing fluff
These bestsellers and more have all landed this week in a new The Ordinary storefront on Amazon Australia, making the range of budget-friendly beauty solutions all the more accessible to Aussie shoppers.
So if you like to stock up on skincare while ordering household essentials, gadgets (or just about anything else), and have it all delivered in one easy package, Amazon has you covered.
The Ordinary is known for delivering clinical-grade actives via no-nonsense products, identifying the exact concentration of ingredients so shoppers know exactly what they're buying, without needing a science degree.
The beloved products have landed in a new The Ordinary storefront on Amazon, making the range of budget-friendly beauty solutions all the more accessible to Aussie shoppers
Founded in 2016 and immediately establishing itself as an industry disruptor, the brand was fully acquired by Estée Lauder Companies in 2024 for a reported total investment of $1.7 billion.
If you're new to The Ordinary, we've selected the bestselling and most-loved products you can shop on Amazon Australia now.
This brightening and smoothing serum for blemish-prone skin visibly improves skin radiance and texture.
The water-based serum, which has almost 48,000 five-star global ratings, supports the skin barrier while keeping oil under control.
The Ordinary Glycolic Acid 7% Exfoliating Toner smoothes skin texture, evens tone, and boosts radiance.
The formulation contains soothing Tasmanian Pepperberry, aloe, and ginseng for enhanced hydration.
The bestselling toner amassed 40,336 global five-star ratings on Amazon.
This cult favourite delivers five types of Hyaluronic Acid to multiple layers of the skin for long-lasting hydration, improving skin suppleness, elasticity and plumpness.
Pro-vitamin B5 enhances moisture retention and Ceramides lock in moisture and support the skin barrier.
This potent retinol concentration addresses signs of ageing by targeting fine lines, wrinkles and uneven skin texture.
Squalane nourishes the skin to combat dryness often associated with retinol use.
This concentration is designed for those already accustomed to retinoids in their skincare regime, and not for beginners.
This lightweight, non-greasy moisturiser enhances the skin's natural hydration barrier.
It is formulated with amino acids, fatty acids, ceramides, urea, and hyaluronic acid to hydrate and protect the skin.
Another customer favourite with over 10,000 five-star reviews globally.
This advanced age-supporting serum, with additional antioxidant support, combines five peptide technologies, GHK-Cu, amino acids, and hyaluronic acid to help promote smoother, firmer, more elastic and radiant skin.
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