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For a growing number of shoppers, the ingredients list matters just as much as price.

More than ever, everyday consumers are flipping over the packaging to read what's in the food and drink they are giving their families - and if you need a chemistry degree to decode it, it doesn't go in the trolley.

Nudie has built its entire identity around what's not in the bottle. The Aussie brand has won a loyal following with its pure, simple juices that are delicious, don't break the bank, and available at your local Coles and Woolies.

The brand's 'Nothing But' range is exactly that: orange juice that contains 100 per cent orange juice and nothing else, no concentrates, no added sugar, no artificial flavours or colours and no preservatives.

Sounds straightforward, but that single-ingredient simplicity is rare in the juice aisle.

Many juice brands rely on concentrate, where fruit is squeezed, then heated to evaporate most of the water for cheaper transport and storage, before water is added back in at the bottling stage. It is still juice, but it has been on a longer journey to get there, and the process can mean some nutrients and natural flavour compounds are lost along the way, often requiring them to be topped back up before the bottle reaches the shelf.

Nudie has built its entire identity around what's not in the bottle. The Aussie brand has won a loyal following with its pure, simple ingredients 

This process can affect the taste, and discerning shoppers are taking notice, heaping praise on the fresh, vivid flavours from Nudie, where fruit goes straight from squeeze to bottle.

Whether it's the simple Nothing But 21 Oranges and Nothing But 20 Apples juices, or mouth-watering blends such as Carrot Crush: a zingy cocktail of 40 per cent carrot juice, 40 per cent apple juice, 18 per cent orange juice and 1.5 per cent ginger juice, shoppers are dubbing the brand 'superior' and a 'favourite'.

'Nudie is easily the best juice I've tried,' one TikTok user shared online. 'This drink has me in a chokehold - I'm fully obsessed!' another raved.

Many juice brands rely on concentrate, while Nudie Juice boasts fruit that goes straight from squeeze to bottle

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'Some of the most top notch juices around!' another customer wrote in a Google review. 'My faves gotta be their Carrot Crush juice, it's sooo good.'

Carrots are one of the richest natural sources of beta-carotene, which the body converts into vitamin A, a nutrient linked to skin health, immune function and cell growth.

Vitamin C might be orange juice's best-known nutrient. It's essential for collagen synthesis, the process behind skin structure, blood vessel strength and connective tissue repair, and a single glass of 100 per cent orange juice can cover a decent portion of a day's recommended intake. In winter, when immune support and skin texture both tend to take a hit, every little bit helps.

Nudie Juice starts from $2.30 for a children's 200ml popper, from $5 for a 400ml single adult serving, while family size bottles are from $6.50 for 1L and $9.50 for 2L

Pure, 100 per cent juice, with nothing added and nothing taken away, is a delicious way to get a few extra nutrients into your day, and a far better beverage to reach for than soft drink 

Oranges also carry hesperidin, a citrus compound studied for its role in vascular health. A 2021 trial found participants who drank hesperidin-rich orange juice daily for 12 weeks saw measurable improvements in blood vessel function.

Vitamins and antioxidants in 100 per cent juice tend to be readily absorbed, which makes a daily glass a welcome addition to a well-balanced diet.

The brand's Veggie Blends offers an Immunity Hit of 34 per cent pear, 33 per cent orange, 21 per cent beetroot, 10 per cent carrot and one per cent ginger juice, or Antioxidant blend of 46 per cent carrot, 32 per cent orange, 28 per cent apple, 1.5 per cent lime and 0.1 per cent turmeric.  

Pure, 100 per cent juice, with nothing added and nothing taken away through length processing, is a delicious way to get a few extra nutrients into your day, and a far better beverage to reach for than a sugary soft drink or cordial.

Nudie Juice starts from $2.30 for a children's 200ml popper, from $5 for a 400ml single adult serving, while family size bottles are from $6.50 for 1L and $9.50 for 2L.