Watching the football at home? Now’s the perfect time to upgrade to a 4K TV – with hundreds of pounds off at AO

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Planning to spend the summer glued to the football? Now's the perfect excuse to upgrade your TV with a little help from AO. 

With hundreds of pounds off some of the biggest and best screens around, AO has deals that will make every match feel like you're watching from the front row. Better still, there’s something for every space and budget from affordable 43-inch screens to cinematic 98-inch displays.

For a budget-friendly upgrade, the TCL T6C 43-inch 4K Ultra HD QLED Smart Fire TV is a smart pick for any living room. Packed with vibrant 4K QLED picture quality and built-in Fire TV, it delivers impressive performance for under £250.

TCL T6C 43" 4K Ultra HD QLED Smart Fire TV [2025] 

Coined by users as ‘a really excellent TV for the price’, the TCL T6C 43" 4K Ultra HD QLED Smart Fire TV has all the features you could need to upgrade your movie nights and gaming sessions.

From an impressive screen size and incredible 4K HDR Pro to stunning Dolby Atmos sound, not forgetting Fire TV built in, it's an affordable pick for your living room at just £249.

AO members can save £10 and get free delivery. 

£249 (save £30) Shop
Coined by users as ‘a really excellent TV for the price’, the TCL T6C 43" 4K Ultra HD QLED Smart Fire TV has all the features you need to upgrade your movie nights and gaming sessions

Coined by users as ‘a really excellent TV for the price’, the TCL T6C 43" 4K Ultra HD QLED Smart Fire TV has all the features you need to upgrade your movie nights and gaming sessions

And if you've been thinking about an AO membership, then now it the time as AO members can score this incredible TV with a handy additional £10 discount, with free delivery and Remove, Recycle and Unpack included when you sign up.

Coined by users as ‘a really excellent TV for the price’, the TCL T6C 43" 4K Ultra HD QLED Smart Fire TV boasts an impressive screen size and incredible 4K HDR Pro and Dolby Vision that enhances the already stunning picture for realistic depth and colour.

With fast response times and a high refresh rate, shoppers have noted how they can wave goodbye to blurry action across movies, shows, gaming and even your favourite old DVDs, keeping the clarity crisp and clear.

Better still, thanks to the TV’s use of Onkyo Sound, you’ll be able to enjoy incredible speakers combined with Dolby Audio Processing and Atmos for clear sound that adjusts the volume to suit what’s on – from an on-screen storm to whispered conversation, filling the room with sound.

Dolby Audio Processing and Atmos OFFERS clear sound that adjusts the volume to suit what’s on – from an on-screen storm to whispered conversation – filling the room with sound

Dolby Audio Processing and Atmos OFFERS clear sound that adjusts the volume to suit what’s on – from an on-screen storm to whispered conversation – filling the room with sound

This smart TV also comes with Fire TV built in, meaning you’ll have a whole world of blockbuster films and binge-worthy box sets to feast your eyes upon, with access to all your streaming apps, including Disney+, Netflix, Amazon Prime, and more.

From your favourite movies to the latest football game, watching exactly what you wanted has never been easier.

Users can’t get enough of the TCL telly either, raving of the incredible value, quick loading times and impressive picture.

‘An amazing 4k TV for any price point,’ raved one five-star reviewer. ‘Easy to use interface, great picture and sound quality, slimline bezel and nice stand/feet. Would highly recommend.’

Another added: ‘Only had it a week but can honestly say I am very impressed with it, The picture and sound is excellent , the menu and navigation through it is on par with my Sony TV.

This smart TV also comes with Fire TV built in, meaning you’ll have a whole world of blockbuster films and binge-worthy box sets to feast your eyes on

This smart TV also comes with Fire TV built in, meaning you’ll have a whole world of blockbuster films and binge-worthy box sets to feast your eyes on

‘Voice controlled remote control is a huge bonus and the Google assistant works really well. Would definitely recommend this TV.’

‘Great clarity on picture. Built in chrome cast is very useful. Free view play plus all apps you could hope to use to watch tv. Great value’ Wrote a third.

After even more savings? AO members can score unbeatable savings across AO’s offerings as well as free delivery and Remove, Recycle and Unpack, making your next TV upgrade more affordable than ever.

AO.com top TV picks 

Samsung Q6F 65" 4K Ultra HD QLED Smart TV [2025] 

Upgrade movie nights and match-day viewing with the sleek 65-inch Samsung QLED Q6F 4K Smart TV, packed with stunning Quantum Dot colour, crisp 4K upscaling and immersive Object Tracking Sound Lite for cinematic audio.

Powered by Samsung’s smart Tizen platform, it gives you instant access to Netflix, Disney+ and more, while Motion Xcelerator keeps fast-paced sport and gaming smooth and blur-free.

AO members can save an extra £15 off.  

£469 (save £110) Shop
LG C55LA 65" 4K Ultra HD OLED Smart TV 

Delivering breathtaking picture quality with vibrant colour and ultra-realistic detail, this LG C55LA 65" 4K Ultra HD OLED Smart TV is one your living room deserves.

Powered by LG’s intelligent α9 AI processor and Dolby Vision, it optimises every scene for immersive viewing, while Dolby Atmos creates rich, room-filling sound.  

AO members can save an extra £160.

£1,599 (save £300) Shop
Samsung Q7F 98" 4K Ultra HD QLED Smart TV [2025] 

Turn every viewing experience into a cinematic event with the massive 98-inch Samsung 4K QLED AI Smart TV, designed to deliver stunningly immersive entertainment on an epic scale.

Packed with vivid Quantum Dot colour, intelligent 4K AI upscaling and smooth 120Hz motion, it’s ideal for fast-paced football, gaming and blockbuster films alike. 

AO members can save an extra £85. 

£1,699 (save £300) Shop
Samsung S95F 65" 4K Ultra HD OLED Smart TV [2025] 

Discover a new level of movie magic with this Samsung 65-inch 4K Ultra HD TV - an OLED TV with millions of pixels for stunning, razor-sharp images. 

Dolby Atmos® fills the room with surround sound, making you feel like the action is all around you, while AI Motion Enhancer Pro eliminates blurring, keeping everything silky smooth so you never miss a moment.

AO members can save an extra £80. 

£2,099 (save £400) Shop