Global retailer makes surprising debut at Kmart with popular items already flying off shelves - including the $8 buy shoppers can't get enough of
- Cult beauty brand SHEGLAM has just launched in Kmart stores across Australia
- First time Aussies will be able to buy the brand in stores and online
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It's the viral online beauty brand that has a cult following, and now it's available to shop in store at Kmart.
SHEGLAM boasts a huge Gen Z fanbase and the makeup has a strong presence across TikTok feeds, but up until now Aussie shoppers were only able to purchase the products online.
The brand's viral buys include lip stains, eyebrow gels and primers, with close to 200 products available online and in store at Kmart.
With prices starting from as little as $6, SHEGLAM offers incredible affordability and shoppers love to review the buys across social media channels.
SHEGLAM has just landed in Kmart, with products already starting to selling out
One of SHEGLAM's most viral products is the Fall In Line Peel Off Lip Liner Stain, which costs just $8. According to the brand's website, over 90,000 units have been sold and the buy has racked up more than 50,000 positive reviews.
The time-saving lip stain boasts an easy-to-apply formula that you leave on your lips for up to 10 minutes. Once the formula is dry you peel it off and are left with a long-lasting lip colour that can be worn all day.
It's available in multiple shades, allowing shoppers to find the perfect long-wearing lip colour for less.
And the products from SHEGLAM don't just look good, they feel good too, with the lip stain featuring ingredients like vitamin E to help nourish lips.
The lip stain has racked up thousands of five-star reviews from die-hard fans already.
'This lip liner is one of my FAVOURITE parts of my makeup routine. It stays on the whole day,' said one customer.
Another said: 'I'm absolutely obsessed with this product, this is the third one I've bought. The colour is so pretty, and it's very easy to apply, it lasts for so long!'
The SHEGLAM range in Kmart includes classic beauty buys like foundation, lip balms and primers, along with their viral lip stain, eyebrow gel and more
With over 50,000 glowing reviews from happy shoppers this lip stain is one of the most popular products from SHEGLAM.
Others have been impressed by how hydrating the lip stain feels.
'The formula feels super light and comfortable, not sticky or drying at all, which I love. It’s seriously one of the best lip stains I’ve tried,' one customer wrote.
SHEGLAM's lip stain is just one of the brand's popular products. Other best sellers include their lip oils, eyebrow gel and liquid blush which come in eye-catching packaging.
Some of the most popular products to grab before they sell out include the Set Me Up Brow Hold Set, Color Bloom Liquid Blush and the Camera On Smooth & Blur Primer.
The brand, which gained popularity on TikTok, was previously only available for Aussies to shop online but is now stocked in Kmart stores nationwide
The latter also has more than 50,000 reviews, with one customer sharing: 'Absolutely amazing! It leaves my skin so smooth, hides pores instantly, and makes my makeup last the whole day.'
The Kmart launch features a selection of foundations, concealers, bronzer and blush sticks, primers and more.
You can shop the full range of products In Kmart stores or online.
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