Amazon Australia unveils new K-Beauty storefront with affordable beauty buys from viral brands like COSRX, Skin1004 and Biodance with items from just $11
- Amazon Australia's new storefront has more than 60 Korean beauty brands
- Shoppers can find a huge range of affordable K-beauty skin and hair products
- It has viral favourites and new products from COSRX, Biodance and Anua
- READ MORE: Shoppers floored by 'genius' $2 beauty item
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Whether it's a focus on 'slow-ageing' or achieving 'bloom skin' Korean-led skincare trends are the talk of the beauty industry and consumers can't get enough of the products.
Now, Australian shoppers can snap up the very best in K-Beauty with a dedicated storefront on Amazon Australia making it easier than ever before to stock up on the latest affordable buys.
With more than 60 brands available including the likes of CORSRX, famous for its Snail Mucin Serum, Skin1004, best known for its Madagascar Centella Ampoule and Anua, known for its Heartleaf Pore Control Cleansing Oil, there is plenty to choose from.
With barrier-boosting serums, nourishing moisturisers and hydrating collagen masks, anti-ageing retinols and viral PDRN skincare, as well as a range of Korean haircare and makeup, the storefront delivers the very best in Korean brands straight to the doors of Australian shoppers.
Amazon launched the storefront at an exclusive event in Sydney, where guests were able learn more about the latest innovative ingredients and see the full range of K-Beauty products available.
Customers can easily search the storefront by ingredients and skincare step so it's easier than ever before, whether you're looking for cleansers, mists, toners, ampoules or masks.
With products starting from as little as $11 and many currently discounted, the storefront makes it easy for shoppers to get affordable and high quality skincare at home.
Sydney-based beauty expert Dr Yumiko Kadota said, 'Korean skincare has completely transformed my routine with its focus on gentle, effective ingredients and that coveted glass skin glow. Having access to authentic K-Beauty brands through Amazon Australia with fast delivery makes it so much easier to discover new products and keep my routine stocked with my favourites.'
Amazon's new K-Beauty storefront lets shoppers browse and buy skin, body and haircare products from a range of popular Korean beauty brands.
PDRN
The latest trend to take the beauty world by storm is PDRN (Polydeoxyribonucleotide), an ingredient derived from salmon sperm cells, which fans swear by to help achieve the perfect 'glass skin.'
If you've seen the ingredient trending on TikTok, you can now get your hands on a whole wave of PDRN products to add into your skincare regimen.
PDRN is the latest trending K-Beauty ingredient derived from salmon sperm cells
Amazon's new storefront has a huge range of PDRN products, including a new glazing mask from popular brand CORSX and PDRN Hyaluronic Acid capsules from Anua, both costing just $32.
Peptides
Peptides are everywhere right now thanks to their ability to help you achieve firmer and plumper skin.
The tiny molecules encourage elasticity and reduction in the appearance of fine lines so it's unsurprising everyone is clamouring to get their hands on peptide products.
They appear in serums, creams, moisturisers and more such as the much loved Copper Peptide Face Serum from Tosowoong and Torriden's Pore Perfecting Ampoule.
It's another ingredient shoppers are realising doesn't have to cost the earth, with K-Beauty peptide products costing as little as $24 on Amazon.
Masks & Creams
d'Alba's sell-out vegan products don't just cover serums and sprays - they also have an anti-ageing collagen mask which is designed to help skin look more youthful.
Shoppers can also discover a wide range of soothing creams, moisturisers and cleansers from the likes of Arencia and Torriden, along with a black rice eye cream from haruharu that has more than 4,000 positive reviews.
Capsule serums and peel-off masks are also having a moment, such as Tosowoong's Collagen Wrapping Mask and the Laneige Gummy Bear Lip Sleeping Mask.
Many of the products available have been created using phytobotanicals - natural ingredients derived from plants such as herbs and fruits that compliment other powerful skincare formulations.
Brands such as d'Alba, Arencia and Torriden are available to shop via the new Amazon K-Beauty storefront
Haircare
You may have seen the recent headspa trend, where people visit a salon to refresh their hair and focus on their scalp health.
This is what a variety of new Korean beauty products are targeting, with ingredients designed to promote a healthy scalp rather than just seal your split ends.
K-Beauty's latest expansion is into haircare, with scalp ampoules and hair serums
From scalp exfoliators to serums, Korean haircare uses all of the best ingredients from your skincare routine - such as peptides and biotin, to take as good care of your hair as your face.
Popular recent products include Epais' Scalp Boosting Serum, which has a built in scalp brush and is designed to moisturise your roots, and VT Cosmetics PDRN Reedle Shot Hair Ampoule.
To shop the latest Korean beauty buys head to the Amazon Australia K-Beauty storefront.
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